| Because the
market is replete with people who think they want "vanilla" windows
and doors, the market is also saturated with vanilla stores! Every
competitor you have reduces your chances of closing the sale. Think about
that fact. In contrast, the most successful Fleetwood dealers DO NOT
PROMOTE THE SAME PRODUCTS OFFERED AT HOME IMPROVEMENT CENTERS. The little
guy, which is you by the way, will NEVER be able to compete with these volume
stores. Self-preservation demands that you invest your time and money into
promoting companies that are loyal to the specialty stores. Guess who that
is! Fleetwood is one of the minute few window & door manufactures that
refuse to sell to home improvement centers. So, whose products do you
promote? |