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Perhaps the most
important characteristic of successful Fleetwood dealers is that you must be
willing to walk away from the sale! Too many dealers succumb to the frugal
nature of their clients and roll over when that customer wants to put cheap
products where they do not belong, or to mix cheap products with
Fleetwood. Customers respond to what we call the "quality
integrity" of the dealer. If the dealer will stand firm, e.g. "No,
your home deserves much better than Brand Vanilla and I would rather lose the
sale than compromise my reputation.."most consumers will respect that
position and respond accordingly. Many consumers think they understand
quality, especially after they have done research. But, when a
professional takes a stand and is willing to walk away from the sale, all
will listen intently and most will follow your lead. Keep in mind,
there are many others who will sell them the cheap stuff. Be one who
stands out! |